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Retail Florist Manual

Kim Colavito Markesich

   This exciting handbook is the product of years of development by an experienced florist and flower-shop owner/manager.  When she first entered the field, the author was unable to locate any appropriate materials to guide her on the "nuts and bolts"  of managing her own shop.  So she began putting together her own notes and records which have now resulted in this manual.  Covering everything from shop layout to bookeeping and trim wire services to pricing.  The Retail Florist Manual  is a superb primer on all aspects of running a modern "floribusiness."

   It is complete enough to be used as a stand-alone text in any course on retail flower shop operations, or as an ideal suplement in any floral design or related class!