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Second Edition

Retail Florist Manual

Kim Colavito Markesich

Revised and expanded, this exciting handbook is the product of years of development by an experienced florist and flower shop entrepreneur.

Designed to be a practical guide for any person entering the floral field, this new, second edition is updated to reflect current industry trends and includes over 25 color photos.  All aspects of the retail florist business are discussed, including shop layout, pricing, wire services and bookkeeping, to name just a few topics.  Floral design is extensively covered, including weddings and holiday designing.

This manual is written for direct application to the small community flower shop.  However, most of the theory could be applied to a larger, city shop, as well as other small retail businesses such as garden centers.

Inspired through first-hand knowledge acquired over ten years of successful shop ownership, this manual would be a great resource in any course on floral design or retail flower shop operations.