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Farmer's Edge

Philip Luce and Sherry Lorton with Don White

This is a short practical guide to profitable farm marketing. It is a supplement for classroom use, the centerpiece for a short course, or an invaluable reference for anyone (primarily the farmer) who needs sound advice in forming a successful marketing strategy. You can trust the principles set out and use them to help every interested person reach his or her financial goals. The premise of the book is that farming is a business. Farmer's Edge presents simple, effective, and proven methods of capturing profit while increasing consistency and stability and minimizing risk.